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Fund manager JP Morgan (JPM) needed to ramp up awareness of their Global Consumer Trends Fund to IFAs and their clients. But much of what JPM – and this fund – do is quite technical.
Through a clear and concise brochure (and web copy), we highlighted the fund’s potential and credibility.
We created an easy read for audiences who understand that consumer spending habits change – and made persuasive arguments that this fund could help them profit from how people behave.