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An internal booklet for Brewin Dolphin’s 1,800 staff. To promote the benefits of using the company’s charity foundation – for the staff and the end recipients.
A typographical approach was ideal to convey the direct messages. We chose headlines and body copy that typify the straight-talking language of the charity industry.
As this campaign was about signing up staff, we shouted about how easy it was to get on board and to start making a difference. And they did.