Prudential 'couple' ad

For the Prudential (while at Drayton Bird Associates) – one of a series of press ads to promote the Prudential’s equity release scheme.

Employing key direct marketing techniques was a sensible route for this two-step campaign.

We personalised the ad using real people, briefly told their ‘story’, highlighted the ease of living better sooner, flagged the award-winning credibility of Prudential and gave strong and direct calls to action.