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Nudge Copywriting

Amundi - thematic videos

In partnership with Fin International we created a range of thematic videos for a European audience. Not professional investors – individuals – so the concepts, rationale and delivery had to address challenges people face and position Amundi as a trusted investment partner. (Credentials largely assured as Europe’s largest asset manager.)

By leveraging core elements of Amundi’s design attributes, we crafted a set of distinctive videos – tailored to each subject, and amplified on their website and through investor roadshows across Europe. 


Watch two of the videos: Search for income; European renaissance