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Nudge Copywriting

Netwealth - articles, guides, marketing collateral

Over seven years I wrote, edited and managed the production of hundreds of articles for the FinTech wealth manager Netwealth – significantly growing the company's reach and depth.

Topics chiefly around financial planning, investing and the economy. Contributed to a column for the I newspaper on personal finance.

Created web copy, emails, digital ads, guides – anywhere the company valued the expertise of an experienced copywriter. Managed their social media channels (LinkedIn, X, Facebook).

Sample of materials: 


Retirement planning guide

The sum of your choices 

The biases that could be costing you a packet when investing 

What is the "Great Wealth Transfer" and how can families prepare?

- 7 ways to build financial resilience in 2025