Willis Towers Watson - video

How do you jazz up (other musical references available!) your profile when highlighting the merits of a global equity fund? That was the task Willis Towers Watson set when they wanted to better target pension fund trustees with a new video. 

In partnership with Fin International, we aimed to cut through the noise with the concept of a playlist. This approach was a spirited way to highlight the range of thematic approaches that WTW take – allowing us to be playful and create a colourful reel that neatly captured their key messages and differentiation.  

Watch the video on Fin International’s website